Hogia: 35th Anniversary (L)
- Mission: 35th Anniversary
- Scale: 1200 guests
- Location: Gothenburg, Sweden

When software company Hogia turned 35, we were brought in to organize the anniversary celebration. The purpose was to create a magical evening dedicated to those who had made the journey possible: the employees.
Create a magical evening dedicated to those who had made the journey possible: the employees.

What we did:
We developed the concept “The 35-year-old.” This mythical guide took the guests on a stroll down memory lane. As the evening progressed, a closely held secret was revealed – each Hogia milestone had, in fact, precipitated a global event that occurred on the very same date. The “events” were humorously showcased on stage and on film.
Each Hogia milestone had, in fact, precipitated a global event that occurred on the very same date.
