Länsförsäkringar (insurance company) (M)

  • Mission Celebration of employees
  • Scale: 400 guests
  • Location Gothenburg, Sweden
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Länsförsäkringar’s annual Fokusdagar (focus days) is about getting the personnel – 400-strong – to rally around the company.

400-strong – to rally around the company.

What we did:

Working closely with the client, we set the tone right from the start. In step with the “Half-time” theme, the participants were greeted inside a “player’s tunnel” flanked by cheerleaders and eco-friendly lighting. The CEO’s entrance – he stepped out of a giant football that was lowered from the ceiling – was no less dramatic.

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Working closely with the client, we set the tone right from the start.