Länsförsäkringar (insurance company) (M)
- Mission Celebration of employees
- Scale: 400 guests
- Location Gothenburg, Sweden
Länsförsäkringar’s annual Fokusdagar (focus days) is about getting the personnel – 400-strong – to rally around the company.
400-strong – to rally around the company.
What we did:
Working closely with the client, we set the tone right from the start. In step with the “Half-time” theme, the participants were greeted inside a “player’s tunnel” flanked by cheerleaders and eco-friendly lighting. The CEO’s entrance – he stepped out of a giant football that was lowered from the ceiling – was no less dramatic.
Working closely with the client, we set the tone right from the start.