Newsec Asset Management AB (M)
- Mission: Team-building activities
- Scale: 250 guests
- Location: Calpe, Spain
Newsec had created an internal work strategy, which they called 4 Excellence, based on four keywords. The question was: when and where would it be unveiled?
4 Excellence, based on four keywords.
What we did:
We developed a team-building activity to convey the feeling of being part of a greater whole. The "Four" logo, cobbled together on a beach in Calpe, became a powerful symbol for the implementation of 4 Excellence. The result was presented as a time-lapse video, which was greeted with rapturous applause, and one or two tears of laughter.
Greeted with rapturous applause, and one or two tears of laughter.